SROA Soundboard

Addressing the Workforce Shortage: Inside the ASRT "Be Seen" Campaign

Healthcare organizations across the country are experiencing a growing shortage of medical imaging and radiation therapy professionals. To help address this challenge and elevate the visibility of the profession, the American Society of Radiologic Technologists (ASRT) launched its national Be Seen Campaign.

In this episode of SROA Soundboard, host Tammy McCausland is joined by Melissa Pergola, CEO and Executive Director of ASRT, and Jake Buehler, Chief Communications Officer at ASRT.

Together they discuss the inspiration behind the campaign, its goals, and how a multi-channel marketing strategy, including national television, social media, and digital advertising, is helping introduce the profession to new audiences while uplifting current practitioners.

They also share early campaign results, including millions of impressions and increased interest in imaging and therapy education programs across the country.

In This Episode

• Why ASRT launched the Be Seen Campaign
• Addressing the workforce shortage in imaging and therapy professions
• Reaching prospective students through digital and social media
• The impact of national television advertising and streaming campaigns
• Upcoming outreach focused on radiation therapy and medical dosimetry
• How radiation oncology administrators can support the initiative

Learn More

Visit: ASRT.org/BeSeen

Teaching Financial Literacy to Radiation Oncology Residents

 

Medical education is expensive, yet financial literacy receive little attention. Radiation oncology residents face various financial stressors, including high educational debt, limited exposure to personal finance, and the financial toxicity patients may experience. Dr. Afshin Safa discusses a financial literacy curriculum he created, which is delivered to radiation oncology residents at the University of California, Los Angeles (UCLA).

A New Certification for Radiation Oncology Nurses

Amy Tamblyn shares her thoughts on an exciting new certification for radiation oncology nurses that will begin in 2026. She provides helpful information about the certification and its importance.

 

The Life of the Radiation Oncology Clinical Specialist

Monique Chisem discusses her experience as the first radiation oncology clinical specialist at the Miami Cancer Institute. She shares how she shaped the role, what she learned, and why more cancer centers should adopt this position.

 

Resilience

Resilience expert Karen Dean shares helpful tips to help navigate stressful situations, set boundaries and practice self-care.

 

The Radiation Oncology Clinical Specialist

The Miami Cancer Institute created a new radiation oncology clinical specialist role. SROA member Lorrie LeGrand talks about this novel role, including its benefits and impact.

 

VOICES of Black Women‎

The American Cancer Society hopes to recruit 100,000 Black women for its VOICES of Black Women study. Dr. Lauren McCullough, a co-principal investigator of the study, explains why this study is so important and what researchers hope to learn.

 

Finding Happiness

In an insightful conversation, distinguished scientist Dr. Ski Chilton, talks about CAST, a four-step process he outlines in his book There is Another Way to Happiness. The book include 13 weeks of meditation/reflection practices.

How to Hire Graduating RTs

Amid the current RT shortage, competition for talent is fierce. Kevin Kindle,

Assistant Professor and Program Director Radiation Therapy at Augusta University, and senior students Nia Brown and Jeremiah Reeves, share their perspectives on the shortage and offer suggestions for administrators looking to hire.

 

Tackling the RT Shortage

Cancers centers across the country are grappling with an unprecedented RT shortage. Listen to gain insights and recommendations provided by Melissa Pergola, CEO and Executive Director of the American Society of Radiologic Technologists, and Marissa Mangrum, Assistant Professor and Program Director, Radiation Therapy with The University of Oklahoma Health Sciences’ College of Allied Health.