Addressing the Workforce Shortage: Inside the ASRT "Be Seen" Campaign

Healthcare organizations across the country are experiencing a growing shortage of medical imaging and radiation therapy professionals. To help address this challenge and elevate the visibility of the profession, the American Society of Radiologic Technologists (ASRT) launched its national Be Seen Campaign.

In this episode of SROA Soundboard, host Tammy McCausland is joined by Melissa Pergola, CEO and Executive Director of ASRT, and Jake Buehler, Chief Communications Officer at ASRT.

Together they discuss the inspiration behind the campaign, its goals, and how a multi-channel marketing strategy, including national television, social media, and digital advertising, is helping introduce the profession to new audiences while uplifting current practitioners.

They also share early campaign results, including millions of impressions and increased interest in imaging and therapy education programs across the country.

In This Episode

• Why ASRT launched the Be Seen Campaign
• Addressing the workforce shortage in imaging and therapy professions
• Reaching prospective students through digital and social media
• The impact of national television advertising and streaming campaigns
• Upcoming outreach focused on radiation therapy and medical dosimetry
• How radiation oncology administrators can support the initiative

Learn More

Visit: ASRT.org/BeSeen